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WorkPoint career site
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Aaren Ekelund

CCO – Leadership Team

Aaren Ekelund joined WorkPoint in February 2024, bringing nearly 30 years of experience from the consulting and software industry. With a background in strategic business from Aarhus School of Business, University of Technology Sydney, and Harvard University, Aaren began his career in leading consulting firms, including Accenture.

He has held leadership roles across various companies and served as an advisor to multiple start-ups and scale-ups. After running his own software start-up for several years, Aaren spent almost two decades at Microsoft, where he held key leadership positions both in the Danish subsidiary and across the Western Europe region.

At WorkPoint, Aaren leverages his deep industry expertise and passion for innovation to drive commercial growth and partner success.

Some of my colleagues

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Martin Nürnberg Gundertofte
CTO
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Riem Zouzou
CPO
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Peter Møller
CFO
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Claus Jul Christiansen
CEO

About WorkPoint

We want to enrich people’s work experience – to make their days smoother, more streamlined, and overall improved. Our ambition is to give back time so they can focus on what truly passionate about; driving business, engaging with customers, reaching goals, and creating impact, all while feeling confident that their software takes care of the typical manual tasks and administrative burdens that usually steal their time and energy.

At WorkPoint, our success is built on strong, empowering partnerships. Our partners are at the heart of everything we do. We grow by helping them grow—providing the tools, knowledge, and support they need to thrive. A key part of our role is to educate and enable our partners, ensuring they are confident and capable in delivering WorkPoint solutions to their customers.

Together, we combine cutting-edge technology with deep collaboration to unlock real value for businesses. This shared vision is what drives innovation, strengthens relationships, and ultimately transforms the way people work.

Founded in 1995
Co-workers 42