Sina Feldborg Mortensen

People and Culture Manager – People & Culture

Sina Feldborg Mortensen joined WorkPoint as People & Culture Manager in December 2022 — bringing a passion for organizational culture, a collaborative spirit, a structured yet people‑focused mindset, and a strong belief in the power of balance.

Prior to joining WorkPoint, Sina worked across a range of roles in HR and people development — from municipal roles in Copenhagen and Esbjerg Municipalities to independent HR consulting — supporting leaders and teams in navigating change, growth, and collaboration. She knows how to build structure and support leadership while placing culture and people at the heart of transformation.

Academically, Sina holds a Master’s degree in Work and Organizational Psychology and a Bachelor's in Business Studies from Roskilde University. She is also an ICC-certified coach, blending theory and practical tools to support both individual and organizational development.

Sina is deeply committed to balance — between development and stability, results and processes, work and life — and believes that sustainable growth starts with people.

About WorkPoint

We want to enrich people’s work experience – to make their days smoother, more streamlined, and overall improved. Our ambition is to give back time so they can focus on what truly passionate about; driving business, engaging with customers, reaching goals, and creating impact, all while feeling confident that their software takes care of the typical manual tasks and administrative burdens that usually steal their time and energy.

At WorkPoint, our success is built on strong, empowering partnerships. Our partners are at the heart of everything we do. We grow by helping them grow—providing the tools, knowledge, and support they need to thrive. A key part of our role is to educate and enable our partners, ensuring they are confident and capable in delivering WorkPoint solutions to their customers.

Together, we combine cutting-edge technology with deep collaboration to unlock real value for businesses. This shared vision is what drives innovation, strengthens relationships, and ultimately transforms the way people work.